Seven Creative Social Media Marketing & PR Ideas
by Frank Strong There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right...
View Article7 Creative PR and Marketing Ideas
Not everyone gets feedback from David Pouge or Robert Scoble for their PR pitches, but creative PR and marketing ideas do have a way of earning the right attention all on their own – and hopefully from...
View ArticleArt or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides — and that might lead...
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Seriously Fun Analysis: Google’s Android KitKat PR Stunt
by Frank Strong Chocolate robots? This is a Halloween 2013 costume for sure. Who would have known a candy bar could make such headlines? After all when was the last time chocolate earned this level of...
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5 Creative Marketing, PR and Social Media Ideas
by Frank Strong If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a...
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Personal Injury Lawyer Schools Marketers on Viral Marketing
by Frank Strong Every marketer wants to go “viral” – the enduring mission to be the next Old Spice, the next Dollar Shave Club, or Oreo. Oreo in particular is especially compelling because it segues...
View ArticleIf You Had One Wish For Creative Marketing…
When I was a little boy, I had what I thought was a brilliant idea about wishes. Should I ever free a genie from a lamp and be granted three wishes, my third wish would be a wish for an infinite...
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Repurpose Does Not Mean Regurgitate in Content Marketing
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a...
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Creative Storytelling as the Soul of B2B Marketing [UML]
It’s far too easy to say that B2B technology is dull. That’s just an excuse when the central responsibility of the creative marketer is to convert the uninteresting into something interesting. Too...
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If there is a Best Practice in Marketing, it’s Being Different
How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a proven method for obtaining the attention of a...
View Article7 Creative Social Media & PR Ideas
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...
View Article5 Creative PR and Marketing Ideas
Not everyone gets feedback from David Pouge or Robert Scoble for their PR pitches, but creative PR and marketing ideas do have a way of earning the right attention all on their own – and hopefully from...
View ArticleArt or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides — and that might lead...
View ArticleIf You Had One Wish For Creative Marketing…
When I was a little boy, I had what I thought was a brilliant idea about wishes. Should I ever free a genie from a lamp and be granted three wishes, my third wish would be a wish for an infinite...
View ArticleClik here to view.
Seriously Fun Analysis: Google’s Android KitKat PR Stunt
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR...
View ArticleClik here to view.
5 Creative Marketing, PR and Social Media Ideas
by Frank Strong If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a...
View ArticlePersonal Injury Lawyer Schools Marketers on Viral Marketing
Every marketer wants to go “viral” – the enduring mission to be the next Old Spice, the next Dollar Shave Club, or Oreo. Oreo in particular, is especially compelling because it segues to disruptive...
View ArticleClik here to view.
Repurpose Does Not Mean Regurgitate in Content Marketing
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a...
View ArticleClik here to view.
Creative Storytelling as the Soul of B2B Marketing [UML]
It’s far too easy to say that B2B technology is dull. That’s just an excuse when the central responsibility of the creative marketer is to convert the uninteresting into something interesting. Too...
View ArticleClik here to view.
If there is a Best Practice in Marketing, it’s Being Different
How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a proven method for obtaining the attention of a...
View Article
